Segregation along gender lines in the toy category had worsened over the past decades before the recent pushback, said Elizabeth V. Sweet, a lecturer in sociology at the University of California, Davis who has written extensively on gender stereotypes in children’s toys. She puts much of the blame on the dismantling, in 1984, of restrictions on television programming aimed at children
http://nation.foxnews.com/2015/10/27/retailers-manufacturers-go-gender-neutral
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